Training Courses

• Training objectives
• Experienced trainers
• Training methodology

We plan training sessions for our clients based on realistic desired outcomes, during particular time frames.  We work closely with our clients to mould the workshops around their training needs and business objectives.  Up to three months following the completion of the training, AAMC usually runs a short survey/follow-up activities with the client to evaluate the effectiveness of our workshops (usually by email).

We think that it would be naive to expect that a brief training of two to three days would establish its participants as experts in a certain area. On the other hand, we believe that certain skills can indeed be acquired even within such a shorter training, and then be appllied in practice.Therefore, when preparing each training session, we focus on the skills that we wish for the client to develop within the training period, regardless of whether the subject is communication, sales, negotiation or other topics.

While highly successfull business people with significant business experience and successful professional relationships can serve as examples to their clients, can they also serve as trainers? The client must consider whether their trainers could merely convey business stories, or whether they can constructively analyse their actual reasons for success in a particular business field. The importance of relevant business experience should of course not be underestimated, but practice  alone is not sufficient. We believe that in addition to great practical experience, a good trainer must be able to deduce principles and concepts from their experiences, and establish an appropriate training methodology for their participants.

Ideally, a trainer should combine their practical knowledge with the needs of the client, so as to identify the best way to conduct the training. AAMC trainers have practical business experience in the areas they cover, as well as relevant academic education. Our workshops are based on our personal experience in specific business areas, rather than on ‘recycling’ the good commercial experience of others. And that is where our clients see our real value.

Our trainers specialise in drawing lessons learnt from top professional business experiences and in providing a step by step analysis of business success stories in various fields.  Their workshops are frequently based on personal professional experiences, as well as on examples from the client’s own business environment.

In our approach we take care to achieve a good “mix” of theory, role playing, case studies, exercises, as well as experiential learning.  We believe that regardless of the talents of our participants, they must also be introduced to theory, so as to know where and when to apply their specific skills and principles.

We also use methods of analogical learning, i.e. the application of certain principles and examples from the client’s environment. This is a task not only for participants, but also for the trainer as he/she analyses the various scenarios.

Prior to any in-house training we try to obtain as much information about the client and their training needs, as well as their business objectives. Therefore, the concept and content of the training is personalized, taking into account the results of the preparation period, including interviews and surveys through which we pass with our clients.

While highly instructive, AAMC sessions are designed to capture the the participants’ attention, and have been repeatedly evaluated as enjoyable experiences.