Sales analysis and measurement of sales results (Sales controlling)- NEW!

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Who is the workshop intended for?

The training program “Sales analysis and measurement of sales results (Sales controlling)” is intended for experienced sales consultants and managers, key account managers who want to increase sales performance, company directors, board members and persons who are responsible for sales results within the company, relations with clients and management.

Training objectives

During the training, the participants will get acquainted with the sources of information and data from the narrower and wider external (economy, markets, activities, competitors) and internal (existing and potential customers) environment, analytical techniques for their structured recording and reading, models for segmenting the sales market and sales channels. All this for the purpose of creating a model that minimizes risks, optimizes sales, plans and measures performance.

Workshop content

What is sales controlling
Analysis of existing customers using internal and external information and historical result
Targeting potential customers
Analysis of the competition
Risk analysis
Planning the sales organization and defining. financial goals (by markets, customers, people, products and services from the organization’s portfolio)
Planning the costs and investments necessary to realize the planned income and profit from sales

DURATION: ONE DAY TRAINING PROGRAM

Sales and Negotiation