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"Knowing the customer and making decisions is the foundation for creating a product that is well-marketed, as well as sales processes, tools and systems that make it easier for customers to make decisions."
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The training program “Purchasing Psychology” is intended for all people within the company who are responsible for the sales result, customer relations and product management: sales and marketing managers, brand managers, product managers, and people in contact with customers – retailers, sales representatives, key customer managers etc.
The main goal is to make a shift from the focus to sales to the focus on buying, meaning how their customers make buying decisions.Today, more and more companies are selling in a way that is making it more difficult for their own buyers to buy, leading to more lost sales and customers going to the competition. In the background of it all is the problem of not knowing buyers and the way they are buying. Knowing the buyers and the way they make decisions are the foundation of creating good products on the market as well as sales processes, tools and systems that make it easier for customers to make that decision.Without knowing and measuring the purchasing process, the entire sales process would be based only on our assumptions on what passes and what does not pass. This then becomes a path to poorer sales results, lower profitability and loss of customers.
DURATION: ONE DAY TRAINING PROGRAM
English
Hrvatski
