Employer Branding

With a clear brand strategy with the employer, you will achieve: increased interest among talents on the labor market, increased talent base and choosing the best, positive market entry, increasing your consumption of your services or products, increasing employee engagement and affecting productivity, creativity and innovation, increasing employee loyalty, which reduces the rate and costs of fluctuation.

Who is the workshop intended for?

The training program “Employer Branding” is intended for human resources departments, internal communication departments and small and medium-sized entrepreneurs.

 

Training objectives

The participants will learn all the basic characteristics of the branding of the employer and how to create a successful strategy that will directly affect employee engagement, productivity and operational efficiency. They will have the opportunity to review their existing practices or to create the foundation for a completely new one. They will learn how to maintain the sustainability of the employer brand through selection and development, and see and comment on some of the world's best practices in the field of branding employers.

Workshop content

  • What is behind the term Employer Branding?
  • What are the benefits of a successful employer?
  • Why is branding an employer an important part of the human potential strategy?
  • What if you do not have a human resources department?
  • What does employee engagement mean and bring?
  • Key criteria of the employer brand
  • Evaluating your employer’s brand
  • Focus on values ​​and benefits
  • What is EVP (employer value proposition)?
  • Communication strategy of the employer brand
  • Delivery of the brand through employees
  • The employer brand as a platform for accompanying company culture
  • Brand of the ambassador
  • Maintaining high brand levels of the employer.

DURATION: ONE DAY TRAINING PROGRAM 

Human Resources

Employer branding

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