With a clear brand strategy with the employer, you will achieve: increased interest among talents on the labor market, increased talent base and choosing the best, positive market entry, increasing your consumption of your services or products, increasing employee engagement and affecting productivity, creativity and innovation, increasing employee loyalty, which reduces the rate and costs of fluctuation.
The training program “Employer Branding” is intended for human resources departments, internal communication departments and small and medium-sized entrepreneurs.
The participants will learn all the basic characteristics of the branding of the employer and how to create a successful strategy that will directly affect employee engagement, productivity and operational efficiency. They will have the opportunity to review their existing practices or to create the foundation for a completely new one. They will learn how to maintain the sustainability of the employer brand through selection and development, and see and comment on some of the world's best practices in the field of branding employers.
DURATION: ONE DAY TRAINING PROGRAM