The Development Path of the Seller – Stage 1

Every salesperson, when he starts working in sales, goes through different stages of developing his sales skills. There are four developmental stages in a seller’s evolutionary path, and they can change over time. In this article, we describe the characteristics of the first development phase.

We recognize the first stage by the fact that the word “I” predominates in his way of selling. He’s not talking about what the firm offers, but about what he feels comfortable with. Also, it is based on a market with which there is already some relationship – family, friends, local, godfather, tribal, etc. The seller in this stage considers sales as a hindrance in his daily business and considers that customers bother and disturb him. He focuses on selling to customers who approach him, and he will process their request if he has to. Sellers in this stage are usually manipulative and egocentric and often consider it a positive characteristic.

They operate on the principle of “hand in hand” – you buy ours, and we will buy yours “.

They need to discover the connections and relationships that already exist to approach sales based on acquaintances. They invest a lot of time in discovering these relationships, and they feel most secure within the group where they hide behind common goals and results.