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CRM – An Advanced Customer Relationship Management Strategy

"CRM is a key leverage in pre-focusing business organizations from organizational-centered to client-centric. The most important part of this process is the organization and analysis of data and information. It is one of the main directions of today's business intelligence development. "

Who is the workshop intended for?

The training program “CRM – An Advanced Customer Relationship Management Strategy” is intended for middle and senior management and managers of key buyers.

 

Training objectives

Defining the client relationship management (CRM) concept and analyzing the assumptions for introducing CRM processes to the company.

Workshop content

  • Definitions and purpose of CRM
  • Pros and cons of CRM
  • Qualitative and quantitative CRM benefits
  • From database marketing to CRM
  • integral CRM strategy elements
  • Defining the characteristics of a modern client
  • Relationship loyalty – retention – satisfaction
  • Measuring the client’s passion
  • Client’s life value – CLTV
  • Organizational changes necessary for the introduction of CRM
  • Tools for defining client value
  • CRM tools – a concrete business benefit
  • B2B CRM – specific areas of work.